The Final Cut

The goddess is alive in every

L.A. woman (and man). As
the sun rises over Tinseltown
on a Thursday morning, the
beginning of the weekend has
arrived and that means it's time
to party.
Discerning ladies find luxurious
togs and posh accessories with
elaborate designs at Max Azria.
Sumptuous outfits, like fluffy
dresses, fancy jackets and
glamorous evening gowns make
the ultimate L.A. party queen
ready for some Saturday night
fever on the lustrous Sunset
Strip...

New York’s Fashion
Week is where he
launched his first
runway collection
and Montreal is
home to his biggest
store worldwide: the
French fashion
tycoon of Tunisian
Jewish descend Max
Azria left his heart –
along with his family –
on the beautiful West
Coast. Thus his Max
Azria Atelier collections
are inspired by
Hollywood glamour:
Sharon Stone, Halle
Berry, Demi Moore and
Lucy Liu – the creme
de la creme have walked
his creations on the
world's the red carpets.

Located on a trendy Melrose
strip, the designer's eponymous
loft-like boutique is as pretty
arranged on the inside as it is
bizarre on the outside: the
façade's curly branchwood
represents just about the right
amount of drama and over-the-
topness as most of the clientele's
temper: Mariah Carey-types
shop here for the critically
acclaimed ready-to-wear
collections like the famous
form-fitting party-ready Herve
Leger gowns.

Amid a setting of wooden
floors, white stones, and a
perfectly composed natural
palette,  fashion lovers shop
for refined, subtle, ladylike
clothing. Suitably tailored for
the city's most sophisticated
shopper's taste  – ladies who
appreciate class rather than
flash – this noble address is
stocked with cute cardigans,
narrow pencil skirts, flattering
wrap dresses and elegant
evening gowns. Quirky leather
flats, boho-inspired jewelry
and luxurious handbags top
off every outfit while ingenious
drapes on ultra feminine
gowns look smashing on
female silhouettes.

BCBG Max Azria Final Cut //
8026 Melrose Ave, Los Angeles, CA 90046