L.A. Sunset Magic

Chapter 8: L.A. Sunset Magic

The moment when the sun slowly approaches
the horizon is when another fairy tale gradually
goes to an end. Luckily the fabulous La La Magic
will be alive all night long, starting out with a
magical moment filled with glamour and utter
passion: The magnificent Californian Sunset.

When the golden rays of sun slowly fade out,
and the majestic tall palm trees cast long shadows
on Hollywood's fabulous Walk(s) of Fame - this
is a lustrous moment of an ending day. Drenching
the atmosphere in lush orange and lavish pink
hues, the air gradually cools off creating goose
bumps on an Angeleno's sunshine spoiled skin.

It's the time when handsome waitpersons all
over the town light little candles that sparkle
brightly on neatly arranged tables next to
graciously beaming stemware and impeccably
polished cutlery... Many restaurants and bars
are being attended by stunningly good looking
models and actors - every visit is a feast for palate
and for eyes.
Well groomed and neatly dressed Valet parking
guys hold the doors open and welcome (life-)
hungry ladies and gentleman at noble eateries
and fashionable bars offering convenient parking
service to make the night out a special event -
entirely L.A. Style.
Now this is the time to dine (and drink) out -
every day is a special one and deserves to be
celebrated: Wether it's a girls or boys night out,
a business drink or a gathering with friends -
Angelenos love to sozialise - daily! Seated on a
cozy patio under a stars-studded mysteriously
dark blue sky, on a formidably high stool at a
hipster bar siping the latest concotion of a
famous mixologist, or setled back in a snugly
couch amid a glitzy crowd, with a celeb lounging
at the other end of the festive room (or even the
same table), while an five-star acclaimed chef
caters the buzzing crownd with beautiful, mouth
watering nibbles.

At set of sun - another fairy tale of Hollyglamour
and Hollyweird goes by and with the dusk comes
the glorious - star-studded night: Please welcome
everybody another sexy Hollywood night - I
promise, it's going to be a hot one.

California Sunshine - My Life Elixir

Chapter 7: California Sunshine - My Life Elixir

...As soon as the sun rises
over the city's glistening rooftops the
magic takes place. Every single
morning is like a fabulous fairy tail.
The air is crisp fresh, sparkling rays
of sunshine illuminate the white bold
letters in the Hollywood Hills and
lend the name of the most legendary
place on earth the most splendid
looks: an illustrious shine. The letters
embody fame and glory. They reflect
the fabulous brilliancy on everyone
who is proud to be an Angeleno. This
is Hollywood. The place where the
sun shines forever, the place where
dreams come true. All eyes on you!

It's the magic of the light that embraces
the city every day. It's the vibe in the
air, the light feeling and elevated mood
of life- and fun-loving creatures that
make this town incredible. It's the fresh
n' salty breeze that wafts from the ocean
that refreshes the flair while the Marine-
layer serves as the city's AC. Majestic
skinny palm trees that rise high in the
turquoise blue sky seem to set the trend
for size zero and sophisticated hair-dos.

The sunshine harbors the secret of
happiness and prosperity. It's a booster,
a battery, a soother and a cure. Perfected
is this magical city's landscape with
sparkling waters and rushing waves of
a mysterious ocean. Sun-kissed skin,
Daisy dukes, bikinis, big sun-shades, a
trimmed body and a sporty convertible
is what every Angeleno drives and wears
with pride.
Inspiration comes from above, positive
energy and great powers are being set
free amid a blissful, live-celebrating
crowd.

L.A. Fashion Bible

Chapter 5: L.A. Fashion Bible

1. Dress to impress. 2. Dress for success.
3. Posses a little black Chanel dress.
4. ... in case of doubt: overdress.
This is just a selection of a few
commandments of L.A.'s fashion bible.
Fact is, dressing down can be as much
of a fashionable dilemma as dolling up.
Whether to sneak out on a Saturday
morning to take the yoga class in Beverly
Hills, stop by at Gold's gym to lift some
weights, pick up some groceries at Trader
Joe's at twelvish AM or strut the red
carpet at a movie premier party - there is
a perfect outfit and a suitable label for
every imaginable occasion. SPF 50 and
big-ass designer shades protect and cover
dollish visages during sun-drenched days.

But what happens the moment 'She'
swaps her sublime cocktail dress for some
cozy sweats and a hoodie? One would think
the glamour and swank disappears?
Nowhere near! Not in the land of Angelina
and J.Lo.
In order to understand the mysterious 'dress-
down-phenomenon' let's go back in time to
the 50s and track back the emergence of
sportswear in the USA.
At that time, milestones like Macy's and Saks
ruled Seventh Avenue and set revolutionary
trends that gradually involved separate pieces
and rather casual wear. By then, Ready-to wear
was an outgrowth.
In the post-war boom period, the fashion
industry set about to create clothing for a
wider population - women entered the
working world and needed proper attire in
order to do so - in this way sportswear made
it's official debut and ever since became
legendary: "Sportsware was a freer,
easier, less-is-more, more popular way of
dressing, and it embodied, as fashion never
did in this country before, a distinctly
American kind of casualness." - Grace
Isabella, Vogue Magazine fashion editor.

During the 50s and 60s native American
style, was defined and created by Ralph
Lauren, Bill Blass and Geoffrey Beene. But
it was Calvin Klein, who was the first to
establish a highly distinctive and unique
American style of clothing and promoted
the lifestyle amid men and women - a
fashion that was filled with a spirit of
mobility and freedom. His designs achieved
iconic status and are must-have basics up
until now: casual pieces, functional numbers,
comfy basics and his famous body linen are
permanent features of every US-wardrobe.

Nowadays, labels that embody the American
way of life and fashion embrace a whole
gamut of differently interpreted functional
sweats, washed jeans, cozy knitwear, all-
weather jackets and boots, oversized hoodies
and wooly sweaters. The usual suspects are:
Abercrombie & Fitch, Old Navy, American
Eagle Outfitters, Urban Outfitters, Victoria's
Secret, American Apparel, Hollister, Juicy
Couture and last but not least the three major
jeans labels that promoted the wilde-west-life-
style by the iconic Marlboro man of the 50s:
Levis, Diesel and Wrangler.

Sexy styles and slinky cuts: This is what
Abercrombie & Fitch stands for. Get into
the mood for some hot stuff by entering
this casual clothing palace and be greeted
by a topless guy sporting a six-pack and a
seductive smile. Inspiring! The label's
annual collections afford surprises by
presenting elaborate dresses, romantic
tops and girlish skirts. High quality basics,
jeans, hoddies and comfy jackets - it's
basically all about comfort with a twist of
modernity, youth and sexiness.

Less is more, yet more is better: this is what
Juicy Couture fashion epitomizes. An
illustrious interior unfolds when daring a
step inside this chandelier-lit space, all
wrapped up with white striped pink
wallpaper and full-length gold-framed
mirrors. Famous for it's velour hoddie sets
and big bold letters embellishing the
bottoms and tops of snugly pieces, this is a
Glamazons favorite. Aside dressing you up
for the gym and yoga class, this retail gem
also covers fashionistas with super chic
evening gowns, glitzy club-night outfits and
swanky accessories. Some outfits surprise
with girlish lightness and naive playfullness.
Glam girls can score all kinds of bold bling,
like chunky necklace and massive charm
bracelets, big sparkling rings and huge
watches. Exclusive bedclothes serve bed-
linen fanatics with the creme de la creme of
sheets and silky bed fabrics.


Abercrombie & Fitch, 189 The Grove Drive

Juicy Couture, 456 North Rodeo Drive

Underneath Her Clothes

Chapter 4: Underneath Her Clothes

Giselle, Karolina, Heidi, Tyra and
Alessandra - those names obviously
embody pure seduction and annually
ring in another sultry season in a
Glamazon's heart (and bed).
Legendary are the romantic and frilly
little things, extravagant and shiny
designs, lace brimming and diamond
encrusted bras, sumptuously
feathered wings and densely
sequined corsages, teeny weeny
thongs, itsi bitsi undies, flouncy
suspender and garter belts, and
endless other saucy accessories,
and sexy stuff. Enticingly presented
on the aforementioned hot stuff
strutting slinkily over the catwalk
of the iconic Victoria's Secret fashion
shows, they set voluptuous trends
for a whole season of sensual revelry
and fashionable love games.
Let me bring you into the loop on
Victoria's juicy secret and her ardent
affair with lace, silk, tulle, chiffon
and Nylon - delicately wrapped up in
silky tissue paper, nestled in an iconic
pink paper bag. Victoria's Secret has
long ago become a lifestlye and a
religion that defines and reinvents the
art of seduction and love play with
every new collection. Here is the low
down on what's under the swanky
garments of L.A.'s Glamazons.

The moment she exits the store with a
pink bag in hand she sends out a sexy
signal - since every pink bag bears a
woman's most intimate secrets. It's a
provocative and tell tale sign that
discloses: I-just-have-obtained-a-full-
load-of-a-allure,-self-esteem-and-
exuberant-fantasies.
Celebrating purest femininity and
incarnating irresistibility while sporting
the latest "Very Sexy" bra and matching
panties, she is the only one in the know
about her delectable secret. With an
endless range of lovely single times,
and ample diverse collections of sets
available in ever imaginable shape, size,
color, design and style, a Glamazon
makes it her daily ritual choosing her
lingerie carefully, as it may define
her day and create some romantic
moments after dark.
Hollywood has many other significant
boutiques in store that specialize on the
sensual world that is underneath her
clothes and beyond, offering sexy toys
and gadgets that hit the hot spot.

Nestled on Hollywood Blvd. between
Vine and Argyle is the famed lingerie
joint "Frederick's of Hollywood". This
landmark has been equipping lads with
seductive lingerie, bridal items, shoes,
accessories and themed outfits for
intimate occasions since 1947.

KiKi de Montparnasse on Melrose Ave is
all about sensuality, mystery and romance.
This joint offers everything a girl could wish
for some after-dark fun. Additionally to
romantic lingerie and sublime clothing the
store offers sexy toys, silky blindfolds and
books by Helmut Newton.

This little joint on Melrose Ave attracts
Glamazons with it's provocative window
display that gives way to an interior where
the British bordello style is alive.
Surrounded by a pink flowered wallpaper
and jeweled chandeliers, sexy mamas step
into a world of diamond encrusted riding
crops, sparkling jeweled handcuffs and
lace trimmed demi cup bras, tenuous
chemise and lushly sequined corsets.


Victoria's Secret
The Grove At Farmers Market
6301 W Third St

Agent Provocateur
7961 Melrose Ave

Kiki De Montparnasse
8280 Melrose Avenue

Frederick's of Hollywood
6608 Hollywood Blvd.
90028 Los Angeles

Gold's Gym in the Capitol of Vanity

Be ready to encounter
some serious muscle
mass at the Gold's 
Gym in Hollywood,
where Conan de
Babarian and the
Incredible Hulk
(aka Arnold
Schwarzenegger
and Lou Ferrigno)
lifted weights and
gained along with
a bulging biceps,
triceps and such,
worldwide fame. Step into this fitness sanctuary, where an athletic personal
trainer will instruct and guide sport fans through a body-sculpting routine
geared to get their bum firm and tummy buff.

The body-conscious crowd is a wide spread species in the capitol of vanity aka Hollywood. Giving lots of thought to their outward appearance, Angelenos tend to constitute the gym as their second address and pursue what Hollyglamour dictates - the perfect body dimensions. A well-honed, athletic figure, chiseled abs, and a firm butt is almost every Angeleno's goal. It's a religion and an everybody's principle the Hollywood crowd lives up to: "You shall look hot."

In order to get into Hollyperfect shape, L.A.'s Vanity Fair provides plenty of health clubs, gyms and work-out studios where the body-conscious crowd can strain and stretch their muscles to their limits. It's also all about the right mix - sport fans can't stand humdrum - after all it's the capitol of entertainment. Additionally, their workout should be always challenging and show results. Spinning, Pilates, Yoga, (Kick-)Boxing, TRX, street dance, water gymnastic and many other fitness thrills and frills guarantee a varied exercise, serving every muscle with the right training. The Gold's gym offers a long schedule of diverse classes and extensive cardio and weight training sections.

Since many Angelenos like to round off their day with a set of crunches, gyms are open until late in the evening and are appointed with beauty & relaxation facilities - perfect to put on the dog and paint the town. A Tanning studio, sauna, steam room, pool and Jacuzzi make the body-conscious perfectly happy, and looking hot. Spacious locker rooms, showers, hair dryers and provided towels guarantee a convenient post-training experience.

Gold's Gym all over L.A. presents fitness freaks, health fanatics, office workers, muscle men and sporty women an extensive and most professional work-out foundation. Get your heart rate up and your metabolism revved up at the ample cardio training section. In the land of state-of-the-art electronic devices and ever-present media almost every single cardio-machine is equipped with a screen - for full convenience and entertainment. Patrons can watch all popular TV channels or listen to music while working on your fitness. Muscle mass is being gained and trained at the extensive weight training area. Gigantic, ridiculously bulked up civilians-alike and sleek hollywood-types sporting bright colored, tight fitted hot pants paired with figure hugging tank-tops exhibiting their chiseled and artistically inked bods. A fully equipped stretching room - mats, stability balls, balance trainers and Thera-Bands, the whole gear is manifold applicable - is tucked away at the very back of this fitness Mecca inviting patrons to get a whole-body stretch after and/or before their fitness routine. The weight lifting floor is outfitted with full-length mirror to enable whole-body observation.

To top it all off and satisfy post-workout burnout the gym has a little bar where protein-and-sugar-craving patrons can buy high-protein power-shakes, energy bars, and nutritious concoctions, that claim to supply the system with the right stuff in order to groom muscles and regain energy after an extensive workout. In the Land of Vanity, where many dream and pursue eternal youth and impeccable looks, it's no wonder that fitness mavens and body builders get together, hang out for hours and share stories while doing their sets of body work.


Gold's Gym
1016 Cole Avenue
Hollywood , CA 90038

The Diva

Chapter 2: The Diva

The goddess is alive in every L.A. woman (and man).
As the sun rises over L.A. it’s a glittering dawn of
fabulous day, or it’s the final highlight of an exuberant
night (out). Swanking around sporting divine looks
she causes quite a stir wherever she pays a visit. Being
an ever-present center of attraction all eyes are on her.
Welcome to the luxe-filled life of a Glamazon living and
loving La La Land. Step into Her daily extravaganza
blazing with the all-embracing splendor of Hollyglamour.
Read on and get the inside scoop on L.A.’s glamour icon
– the Diva – as much glorified as mocked.

Before Hollywood’s ladies dare a fine-soled step onto
the buzzing grounds of Tinseltown they consider their
looks and wardrobe critically. The obvious question of
every morning is: how to dress? Certainly one brilliant
accessory will bear them company all day: the glorious
Californian sunshine will drench every outfit in golden
light. A spacious walk-in clothing sanctuary – stuffed
floor-to-ceiling with precious timeless pieces, of-the-
moment stuff and oodles accessories - serves them
with plenty possible answers to solve the fashionable
dilemma. This is not about designer stuff – it’s about to
be the radiant center of attraction, turning heads and
attracting looks everywhere she shows up. She is the
epitome of iconic Hollyglamour.

The Alpha and Omega is to be born with impeccable looks
since it’s a Glamazon’s daily mission to delight her glossy
surroundings by sporting a delectable body, a lovely
neckline, a sun-kissed skin, sexy hair and an angelic
ageless face – exceptional, unique features might enable
her to break into the movie or TV industry, the model-
business or become a Paris-alike socialite and an ever
present character of the media.

In the land of Hollyglamour and Hollyweird Saturday or
Sunday mornings are saved for breakfast or brunch with
family and/or friends. It's a defining, caffeine and gossip
infused ritual – serving kings and queens with juicy tidbits
alongside rather eggs than buttery French toast. Restaurant
and Café patios all over Hollywood are brimming, buzzing
and humming with jovial scenesters shielding their faces
with big-ass shades, while settling back in cozy loungers and
celebrating the beginning of the weekend. It goes without
saying that Glamazons don’t ever eat in. Pellegrino and
protein powder are the only permanent residents of her
fridge. Having an intricate philosophy about food, and being
very picky about their daily choice of fare and the particular
nutrition facts, figure-conscious ladies choose their culinary
routes as carefully as they choose their shopping paths and
outfits. Additionally she doesn’t stop at nothing - if the food
arriving from a restaurant’s kitchen doesn’t suit her desire it
wanders straight back where it came from, same second it
touches the table. It goes without saying that – it’s not her
habit to clear the plate. However sometimes she feels like
taking leftovers home – asking servants to box and make it
ready to go.
At some iconic restaurants - like at "The Ivy" on Robertson Blvd. -
it's all about to see and be seen. The food – regular burgers, 20$
Caesar salads, French fries and standard sandwich variations – is
hardly a Diva’s first (nor it’s a second) choice of fare. Never mind!
She frequents this famous eatery to meet and greet like-minded
pals just because she loves the buzz around this celeb-hangout
and the ever-present paparazzi hustling and bustling on the strip
in front of this Mecca of Nip and Tuck.
Expect to be hosted by exceptional looking, gym-honed servers –
who “in real life” are (often self-proclaimed) actors – spot them
at all sorts of restaurants and bars in L.A. Watch Handsome and
Hot waiting tables at non-descript watering holes - only in L.A.
the waiter or bartender has the looks of Brad or George.
Although the food at "The Ivy" is anything but extravagant –
unlike it’s regulars – the buzz and glamour is truly intoxicating.
Spot producers and directors discussing big deals while digging
into 20 $ Caesar salads, Beverly Hills wives swapping surgeons’
business cards while sharing latest gossip over goblets of
Pellegrino, B-List celebs looking to get their pic into a glossy
gossip mag while pushing their food around the plate.
Photographers focus their long-lens cameras through a white
picket fence aiming to score a good shot while hovering around
the sidewalk and Valet parking area all day, waiting for the much
coveted: The Diva (or her male counterpart). FYI: Robertson
Blvd. is another fave diva-hangout, a glitzy strip where high-end
boutiques are fashionable neighbors, stunning beauties come
and go and sidewalks swank around with luxurious vehicles.

Speaking of good sense of style, sumptuous outfits, like fluffy
dresses, fancy jackets and glamorous evening gowns make the
ultimate L.A. party queen ready for some Saturday night fever
on the Sunset Strip. Party-perfect dresses, sparkling skirts, skin-
exposing duds are the “must haves” of a Glamazon – aside form
sexy lingerie and a figure hugging Yoga or gym outfit.
Spot Hollywood's beauty queens scurrying around on staggering-
high, needle-thin heels, sporting huge shades (and big shopping
bags) at The Beverly Center, the Americana, The Grove, the famed
Melrose Place on Melrose, or to top it off the Rodeo Drive on a
Saturday afternoon.
L.A. is studded with umpteen fashionista’s heavens and high-
end shopping Meccas inviting ladies to splurge, tempting them
with ingenious showrooms that stage the crème de la crème of
the latest styles and collections.
Melrose Place is luxury's address, affording exclusive collections
of splendid names and regular celebrity drop-ins. Fine ladies
come across extravagant Oscar-worthy robes and swanky
accessories at de luxe fashion sanctuaries ranging from Oscar
de La Renta, to Carolina Herrera, to Mulberry, to Marc Jacobs,
to Michael Kors and many other acclaimed names of the fashion
industry. This corner street is one of the chicest nooks in
Hollywood and also the coziest – unlike Rodeo Drive which is
another shiny luxurious goods market where Gucci, Prada, Dior
and the likes set a swanky scene.

Being born into an exceptional life (style) with a shopping gene,
a Glamazon loves to indulge in best quality, loves fancy fabrics
and styles – reinventing herself with every new Prada collection
reflecting the zeitgeist and her present fashionable mood.
Exceptional pieces will not only represent her sophisticated sense
of self they will attract everybody’s attention where ever she
shows up. On her daily mission to be a feast for the eyes - where
ever her impeccably groomed and high-heeled feet might carry
her - she intently inspects lines of racks and shelves to accomplish
her goal.

Red-carpets roll almost everywhere in Tinseltown, thus is the Bible
of Glam a great tome. A red-carpet approved dress is a must-have
in La La Land and has to be anything but modest. Outrageous
slinky styles, floods of bright sparkling beads, spangles, twinkling
gems - embracing an enticing neckline - and ridiculously high
heels - sported by sky-high legs - are of paramount importance
and aim to generate a heavy flutter of camera flashes. It’s
guaranteed that her sultry eyelashes flutter, the innocent glance
over her slinky shoulder, her compelling, bright-colored pout will
cast a spell over the male crowd.

In front of long-lens cameras nothing passes unnoticed and
this is why a high attention to detail is vital: Pampered hands
and groomed feet make a diva’s divine appearance perfect.
L.A.’s Glamazons get their man/ped at a carefully chosen salon;
frequently drop in for a massive blowout at a fancy hair salon -
handing themselves over to a hipster hair guru (usually male)
they trust and – this one is pretty sensitive - get a whole-body
wax, since it's beach season all year around in the southern Cali.
Noble spas and wellness resorts make sure the diva is thoroughly
pampered and impeccably groomed from head to toe by offering
de luxe treatments all around those gym-honed bodies. A gym-
membership comes with her shopping gene, BTW.
In the end of the day, it goes without saying that only the perfectly
honed gems attract producers, casting directors and talents scouts.
Pursuing this high(life)style, might sound like a full-time job.
Some Glamazons however, do actual work other than the jobs they
get done at beauty salons. Whether it’s the movie industry, fashion,
Public Relation, acting, or other branches of the ever-flourishing
entertainment industry, additionally some fitness-bunnies are
personal trainers and/or nutritionists. Beauty queens rock L.A.’s
buzzing business world.

As soon as Thursday night arrives it's time to party. Clubs in L.A.
usually request for special attire and sort out the queuing crowds
carefully – like a little back Chanel dress: the perfect fit is vital,
and the same philosophy applies to the perfect melange of the
attendees. Theme parties and costume balls are popular in the
Land of Entertainment. A diva never spoils the fun and makes a
hell of an effort to doll up accordingly the host's request. In order
to catch everyone’s eye she plans her outfit carefully. Worst case
scenario is spotting anybody clad in the same dress or sporting
the same purse. No Hollywood party is complete without a pool.
Not for swimming purposes - of course - just for the sake of the
mellow floating of azure blue chlorine water, which has an oddly
magical impact on the vibe. Almost every party venue is richly
appointed with gold-framed floor-to-ceiling mirrors to enable
Hollyglamour and Hollyweird an immediate check of reflection.

The Standard Hotel in trendy downtown L.A. hosts red-carpet
events every weekend at it’s trendy arranged rooftop, providing
a stunning view over the City of Angels and the other skyscrapers
in this up-and-coming area. The party-perfect top floor is
appointed with an extensive pool, surrounded by comfy sun
loungers, a dance floor, vibrating waterbed pods, illuminated
round bar located in the main area and outdoor fire places that
provide a cozy vibe while crackling the night away.
While gym-honed mixologists serve fancy cocktails and vintage
wine – by bottle or glass – to Rich and Beautiful, an in-demand
DJ spins vigorous sounds that mingle with the vibrant chitchat
of a glamorous crowd. Their sacred credo: Dress to impress -
obviously. This venue, heavenly located above the clouds of La La
Land has become one of the most coveted nightlife destinations.

No gathering, party or event goes by without a camera involved –
photo or video – it doesn’t matter. The capturing-the-moment-
photo-taking part is a consistent ritual, which is why everybody
must be photogenic in Hollywood. The diva poses for every lens
that gets into her way and indulges in the attention, enjoys
compliments and people’s looks – any kind of - dirty or
voluptuous.

In the end of a brilliant day, in the Land of Vanity the goddess
looks back at a decadent lifestyle, her daily-cultivated astronomical-
high standards and an ever-present high feeling. It’s an all-aspects-
of-life-embracing, overly powerful, self-generated self-perception
shaped by the exhilarating buzz and glitz of the magical town L.A.,
a diva’s oddest phantasies and an incredibly huge portion of self-
confidence paired up with a ridiculously high self-esteem. She, the
luxe-loving goddess of Tinseltown debauches in a splendid fairy tale
drenched in the ever shining sun of the Golden State California.
This is the illustrious stuff that Hollywood dreams are made of.

Wasteland - A fashionista's Confessions

Who has the absolute last word
in L.A. style? Where to spot L.A.'s
hipster trend-setting crowd? And
what designer or label is in vogue?
Read on and breathe in the air of
the stuff that trends and styles are
made of at L.A.'s most iconic
vintage fashion sanctuary:
Wasteland.

There is always space left in an
Angeleno's spacious walk-in
wardrobe for another essential
piece - as long as it's special
enough. This philosophy
permeates the trendy vintage
store Wasteland -- located on a
low-key yet fashionable strip on
Melrose Avenue.

Fashionistas and scenesters
adore this vintage fashion Mecca
as it sells affordable and one-of-
a-kind designer pieces, while
being laid back and glam at the
same time. Hey, if it's good
enough for Angelina Jolie (she
famously got her $26 black
dress here for the premiere of
"A Mighty Heart"), then it's
certainly good enough for the
the ever-present civilians alike.

Funky sounds infuse the space
in which stick-thin fashion
devotees, quirky Hollywood
types and straight from the
catwalk glamazons bustle
around jam-packed racks
giving this fashion emporium
a peculiar shabby chic infused
with Chanel No 5. Hurrying
salespersons embody the
ultimate trendsetting religion
that seems to be omnipresent.
Friendly assistants are on the
ball -- being helpful if any
question arise.
Lads and Gens find a big range
of unique pieces, funky vintage
stuff, exceptional accessories,
sexy designer booties and
sandals neatly arranged in the
shelves and racks. Here, Chanel,
Gucci, Dior and the likes swing
from hangers side by side -
waiting for a new loving home.

Spot renowned national and
local labels, too: Michael Kors,
Calvin Klein, American Apparel,
BCBG, Trina Turk, Cynthia
Vincent, and many more top off
the extensive choice of vintage,
second hand or brand new
pieces of desire. However - it's
the ample vintage section that
attracts fashion conscious
crowds of La La Land.
In order to score sensational
duds it's recommandable to
pay a visit frequently. Score
authentic designer gems and
unique numbers squeezed into
racks situated at the front area
of this shrine of styles and trends.

7428 Melrose Ave
Los Angeles 90046